Violet Berry needed a brand identity to support both halves of its business.

As a combination between a florist and a bakery, this business concept focuses on mixing bouquets with sweets. Their products would include things like chocolate strawberries and cakepops incorporated with their flowers. Because of this, the logo needed to hint at both aspects, while the colors needed to remain somewhat refined while keeping an upbeat, somewhat colorful quality.

I created a number of possible concepts in various forms, including word marks, letter marks, pictorial marks, and emblems. Ultimately, I went with the final logo, which combined the top of a cakepop with a flower's stem.