College students often struggle to locate grocery stores in their new towns.
Not only are they unfamiliar with the area, but they may be unfamiliar with the bus system, too. Routed is an app concept which aims to address this problem by guiding its users through the grocery stores near them based on their chosen priorities such as location, distance, and quality. It then shows them the bus route and provides tips on which bus to get on and how to make it to their stop.
Research provides more information.
Existing solutions can be overwhelming, and price isn't a student's only priority.
I started my research by viewing potential competitors. Some user reviews suggested that Flipp, an app that helps people find deals, could be hard to to scroll
through due to the abundance of information. This cemented my decision to aim for a more minimalist, easy to navigate design, and was something I
considered as I began work on my moodboard.
My moodboard focused on appealing to a gender neutral audience of college students between the ages of 18-22. It uses bold colors, white space, and abstract, grid-breaking
shapes to create a youthful feel.
First iteration.
User interviews led to changes.
I dove into my design based on the moodboard, then conducted interviews with potential users. They helped identify confusion with button colors, the location
of certain pieces of information, as well as point out that the pink design felt too feminine for my target audience.
Finishing touches.
I did a final round of user interviews to verify users found the app easy to navigate, and made a couple more changes to buttons. Ultimately, my target demographic reported finding the app appealing and easy to use to find the groceries they need.